Diabetes UK launches mobile membership service
Diabetes UK has launched a mobile membership service that sends subscribers tailored, up-to-date diabetes advice by text message, and grants access to various publications by the charity.
The £3-a-month service, developed in partnership with Open Fundraising, lets members read current and back issues of Balance, the Diabetes UK’s magazine for people living with diabetes, and the charity’s support guides.
Proceeds from the service will fund the charity’s research.
Svetlana Kirov, Diabetes UK’s interim director of fundraising, said that it takes seconds to become a member using a mobile phone.
“With people using their mobiles across a wide range of activities it was really important to us that we adapted our membership so that this too is accessible to people via a mobile platform. As well as helping us to fund our work supporting people with diabetes, the new service will empower people living with diabetes to gain better control over their condition, and ultimately their lives, with the essential diabetes information they need at their fingertips.”
The mobile service is available on iPhone and iPads, Android devices, the Amazon Fire phone and Kindle HDs.